We care about keeping your dogs safe while they play. That’s why we spent years developing SafeFill™ Stuffing – the first-ever non-toxic, 100% natural stuffing for your pets’ toys!

Natural Plants

SafeFill™ Stuffing

Happy Pets

It’s What’s on the Inside that Counts!

The Normal Stuff

Poly-fill Stuffing

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The Good Stuff

SafeFill™ Stuffing

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Learn more about our environmental impact benefits!

Follow us on Instagram and share your pets!

  • How about an 8 tentacle pal for your 4 legged friend? Meet Larry the Octopus! Larry loves to play wi...
  • Meet George the Monkey, the second of our many plush animals available at Petco right now! George is...
  • Introducing Billie the Goat, the first of our many plush animals available right now at Petco! Billi...

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Happiness is our goal!